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营销策划

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策在前,划随行。每一个房地产项目的前期策划定位是项目能否取得成功的关键,而商业地产的前期策划定位更为重要。开发商的利益要实现最大化,前期策划是关键;招商成功与否,策划是前提;业种业态的规划定位是商业地产的灵魂,业态的选择,应根据市场资源和业态资源来设定。中天行公司将通过前期市场调查、项目分析、市场定位、业态规划定位、业态组合、人流动线分析引导、各业态相关建筑设计要求以及商业后期运营管理模式对项目进行可行性研究并准确定位,从而保证在后期的销售、招商和运营过程中游刃有余,从而有效地规避风险,实现最大利益。  

  

中天行在项目策划上与各专业设计院、建工集团、品牌主力商家一直保持着近距离的沟通,用最有效、最直接的对话,全方面了解项目情况,为行之有效的策划定位提供专业数据。


Before the policy, follow the line. The pre-planning orientation of each real estate project is the key to the success of the project, and the pre-planning positioning of commercial real estate is more important. The benefit of the developer should be maximized, and the preliminary planning is the key; whether the investment is successful or not, planning is the premise; the planning orientation of the industry is the soul of commercial real estate, and the choice of the format should be set according to market resources and business resources. Zhongtianhang will conduct feasibility study and accurate positioning of the project through pre-market research, project analysis, market positioning, business planning and positioning, business combination, human flow line analysis and guidance, various business-related architectural design requirements, and commercial late operation management mode. In order to ensure the long-term sales, investment and operation process, so as to effectively avoid risks and achieve maximum benefits.

In the project planning, Zhongtianhang has maintained close communication with professional design institutes, construction engineering groups and brand main merchants. With the most effective and direct dialogue, the company understands the project situation in an all-round way and provides effective planning and positioning. Provide professional data.

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