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运营管理

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运营管理是商业地产项目的核心环节,是商业地产创收和物业价值提升的源泉,即在商业地产项目策划阶段中介入经营管理,对商业地产项目定位、业态、规划、招商、销售进行全方位的参与和控制,修正前期策划与建筑设计方案误差,保障商业地产项目后期运作全面成功。经营管理一个成功的商业地产项目需要专业团队的管理知识及丰富操盘经验,创造出一个充满活力、吸引人潮的购物环境。


中天行的商业运营服务,可全面把控商业地产从开发到开业的全流程。


中天行商业地产项目的操作一直秉承以“360°全程实战运营”的理念,通过对不同项目独有属性的分析和理解,提出最合适的商业运营管理方案和建议。


中天行的商业运营服务,其意义是旨在把投资者、经营者、管理者三者结成利益共同体,从而更有效的产生共赢。全方位和过程高效运营管理的统一性,就是把开发商和入驻店铺融为一体精诚合作,在同一个主题概念指导下开展整齐划一的经营管理工作。这样经营管理又可细分为广告、宣传、共同促销、商户销售额管理、商户运营管理、顾客服务、安防管理、消防管理和设施设备维修管理等。虽然是综合性的复合商业设施,但其运营管理可呈现出宛若单个店铺一样的统一协调感。商业地产的运营管理即做到四个方面内容的统一:统一招商管理(立足长远)、统一营销(广告宣传等)、统一服务监督和统一物业管理。


Operation management is the core link of commercial real estate projects. It is the source of commercial real estate revenue generation and property value improvement. It involves intervening in business management during the planning stage of commercial real estate projects, and comprehensively locating, locating, planning, attracting and selling commercial real estate projects. Participate in and control, correct the error of pre-planning and architectural design, and ensure the full success of the commercial operation of the real estate project. Managing a successful commercial real estate project requires the management knowledge and rich experience of the professional team to create a vibrant and attractive shopping environment.

Zhongtianhang's commercial operation services can comprehensively control the entire process of commercial real estate from development to opening.

The operation of Zhongtianhang Commercial Real Estate Project has been adhering to the concept of “360° full-scale operation”. Through the analysis and understanding of the unique attributes of different projects, the most suitable commercial operation management plan and suggestions are proposed.

The purpose of Zhongtianhang's commercial operation service is to create a community of interests among investors, operators and managers, so as to create a win-win situation more effectively. The unity of all-round and process efficient operation management is to integrate the developers and the settled stores into one, and carry out the uniform management and management under the guidance of the same theme. This management can be subdivided into advertising, publicity, joint promotion, merchant sales management, merchant operations management, customer service, security management, fire management and facility equipment maintenance management. Although it is a comprehensive composite commercial facility, its operational management can present a sense of unity as a single store. The operation and management of commercial real estate is to achieve the unity of four aspects: unified investment management (based on long-term), unified marketing (advertising, etc.), unified service supervision and unified property management.

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