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营销策划

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  一个项目的成功,50%靠产品定位设计,30%靠行销推广策略,20%靠销售组织执行。所以,要操控一个好项目,必须把控住大局,具备相当强的协调、资源整合、组织控制等能力,方才能在腥风血雨的市场里做到游刃有余。经过长期的项目实操经验,中天行积累了商业规划、功能设计、品牌营运的深厚实践经验,运用多种调查方式,进行实地调研,结合数据分析后为客户提供科学可行的策划定位方案。同时本着策略为上,积极引进主力品牌店铺,不断优化各种功能设置的协调,提供全案经营策略规划、建筑形态规划、平面及立面功能布局规划、商业配套设施规划等系统服务。

  中天行在项目策划方案上与各专业设计院、建工集团一直保持着近距离的沟通,用最有效、最直接的方式对话,全方位深入了解项目的具体情况,为行之有效的策划案提供专业数据。

  The pre-project positioning determines how the project should be planned and directly influences the progress of investment promotion and sales. Through the deep practice of practice, we carry out field research with various investigation methods, and provide scientific and feasible planning and positioning scheme for customers based on data analysis. At the same time actively introducing main brand shop, constantly optimize of feature set, to provide a whole business strategy planning, planning, architectural form and facade function layout planning, commercial facilities planning and other system services.

  We in project planning scheme and the professional design institute, construction group has maintained close communication and dialogue with the most effective and most direct way, comprehensive insight into the specific circumstances of the project, provide professional data for effective planning case.


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